Samsung has launched a new gadget that could stop you ever losing your keys again.
It has today confirmed rumours of its hotly-anticipated ‘Galaxy SmartTags’.
The GPS tags priced at £29 can be attached to your most valuable items – like your house keys or a pet with a habit of running away – and tracked using your phone’s bluetooth.
Samsung fans have been eagerly awaiting the tags, which are also designed to use other people’s smartphones nearby to trace lost items once activated.
So if you were to, say, lose your bag on a bus – SmartTags would use other people’s phones with the app SmartThings Find downloaded to track the tag as it speeds away out of your phone’s range.
The brand unveiled the bluetooth tags today by showing how it could be used to track a missing dog.
Pet owners can clip the tag to their pet’s collar – and if little Fido goes missing, his location can be pinpointed using Samsung’s existing app SmartThings.
The brand is marketing the tags as a way to track your most treasured possessions, and syncing the items’ locations to Samsung phones.
The tags come in a range of colours to match the new Samsung S21, S21+ and Ultra smartphone line unveiled today.
The colour themes includes Phantom white, violet, grey and pink.
And the SmartTags also come in black too.
So far, Samsung UK is offering black and oatmeal SmartTags on its site only.
The brand is marketing the tags to track everyday items – like your laptop, bag, or keys.
But expect to see some light-hearted shenanigans once they are launched -and some questions around privacy too.
How long do you think it will take before users will test out track their spouses, or kids?
Samsung launched the new product on Thursday as it showed off its new Galaxy S21 phone and latest ear buds, the Galaxy Buds Pro, at its first Unpacked event of 2021.
It is the first major smartphone launch since rival Apple launched the iPhone 12 range late last year.
The SmartTags release sees Samsung pip Apple in the race to produce an everyday bluetooth-operated tracker.
Apple’s AirTags are said to have been in the works for years, but the product has not yet dropped.
GalaxyTags come hot on the heels of the success of Tiles – which some of you may already be familiar with.
Tile’s bluetooth accessories clip to other items so they can be tracked down if your phone is in range.
Users who have lost their device can search for the Tile using their smartphone, triggering the tag to play a loud tune.
If its out of range, it calls on an anonymised network of Tile users’ phones to help track the missing item.
So if someone with the Tile app goes past your missing item with the tracker attached, it will ping back their location to your phone so you can get hot on the trail.
The latest tech is very much in the vein of Apple’s now vintage Find my iPhone service, that allowed users to login and track lost and stolen devices.
But the tags, which Samsung will be hoping prove popular with the forgetful Average Joe smartphone user, expands on the idea by allowing tags to be attached to any item the owner holds dear.
So what would you attach yours to?